September 28, 2015
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DEL simplifies ordering sports eye wear

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LAS VEGAS – Digital Eye Lab announced the launch of EZConnect eye wear ordering at a press conference here at Vision Expo West.

Digital Eye Lab (DEL), a division of ABB Optical, said it has partnered with Silhouette International to support the launch of Silhouette’s Adidas Performance Rx program, where eye care practitioners can order frames and lenses at once through an online portal without having to send frames to the lab, DEL said in a company press release.

Michael Maline of Silhouette told Primary Care Optometry News that, with EZConnect, the eye wear is produced with a 5-day turnaround as well as a 2-year warranty on the frames and the lenses. He said the program is designed to “help consumers find the lens solution that matches their sport and ensure lenses are perfect for the athlete.”

DEL managing director, Scott Pearl, said in the press release, “We are confident that the logistics, quality and service improvements found with EZConnect will reinforce our customer base’s ability to compete and win.” – by Nancy Hemphill, ELS, FAAO

Disclosure: Maline is employed by Silhouette. Pearl is employed by DEL.