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Alcon supports Think About Your Eyes national awareness campaign
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Alcon announced its support and partnership with the Think About Your Eyes campaign designed to educate the public on the benefits of vision health and promote the importance of getting an annual eye exam.
The national campaign is presented by the Vision Council and the American Optometric Association.
As a leadership partner, according to the press release, Alcon will work closely with Think About Your Eyes to provide insights and educational information to the public about eye care topics.
Since the national launch of Think About Your Eyes, eye exams have increased 4.5%, according to the press release.
The campaign utilizes national television, radio, print and online/digital advertising to share educational and motivational messages about eye care, children’s vision and how regular eye exams can positively affect overall health.