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Superior Vision unveils new identity after merger
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Following its merger with Block Vision, Superior Vision launched its new name, logo, tagline and visual identity Monday in a press release.
The vision care provider chose to keep its original name, but adopted a new logo as well as the tagline “See yourself healthy.” Superior Vision has changed to its new identity on its website, but Block Vision and Vision Insurance Plans of America (VIPA) will use a transition identity as the merger is completed, according to the release.
“Our brand is the visual representation of the mission and vision statements that will drive our company’s actions,” Kirk Rothrock, CEO of Superior Vision, said in the release. “We are affirming our commitment to a culture of delivering outstanding service, provider access, and member and customer value. This positions us to deliver the greatest vision and eye health solutions in the vision care marketplace.”
As of now, customers, partners and members will not experience a change in how they conduct business with their current entity, according to the release.