This article is more than 5 years old. Information may no longer be current.
AOA launches ‘See Clearly, America’ campaign
Click Here to Manage Email Alerts
The American Optometric Association announced that it has initiated a public education campaign to highlight how doctors of optometry have the schooling, skills and training to provide quality eye care and help meet the country’s increasing health care needs.
Through the “See Clearly, America” campaign, “We want everyone to know that no matter where they live – rural, suburban or urban setting – that access to world-class quality eye care can be found in the office of their nearest optometrist,” AOA President Mitch Munson, OD, said in an association press release.
The AOA said it determined that Americans were not aware of the extensive training and education optometrists receive.
“Unfortunately, there is a misunderstanding that optometrists don’t do much more than evaluate vision and prescribe eye wear,” AOA President-Elect David Cockrell, OD, said in the release. “At a time when our country faces growing eye care and health care demands, we need to change that mindset, and individual state laws, to ensure that all highly trained, skilled and qualified doctors of optometry can help Americans see clearly.”
For more information, go to http://www.americaseyedoctors.com/.