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I recently examined a long-term patient who, just a few days prior, celebrated his 85th birthday. As I congratulated him, I could not help but ask what he had wished for prior to blowing out his candles. He paused, grinned and said, “Time, Doc, more time.” While such sage words can be interpreted on many levels, one thing remains true. All of us can certainly use more time. Whether it is more hours in a day or years in a lifetime, time is a coveted commodity for us all.
Undoubtedly, it seems as though today’s fast pace has permeated every aspect of our lives. We witness it in our personal endeavors and it is clearly evident in our professional existence as well. Seeing more patients, dealing with insurers, attending to administrative issues and staying abreast of the literature all present as huge challenges each and every day. As busy clinicians, they are challenges that would be so much easier to deal with if we only had more hours in a day.
While it is clear we cannot add more hours to our day, it is certainly possible to improve efficiencies throughout the day. This has been a primary goal at Primary Care Optometry News since our inception. We constantly strive to provide you – our colleagues – with medical news and information in an efficient and time-worthy fashion. In fact, this has been a major impetus behind our development of Healio.com.
Launched just over a year ago by SLACK Incorporated, Healio provides optometrists with easy access to editorial content encompassing all areas of medicine, while allowing clinicians to personalize their links to obtain more in-depth coverage in areas of special interests. To provide such a robust experience, Healio integrates editorial content from 40 medical specialty print publications and 17 specialty online news feeds and coverage of more than 130 medical meetings annually. Simply put, Healio allows you to scan all things medical as well as stay abreast of more detailed developments within a specific area of interest.
So, how are we doing so far? Having just celebrated its first birthday in April, Healio has exceeded even the loftiest of projections. In October 2012, Google designated Healio as an official news source because of the freshness, relevance and diversity of editorial content. In March 2013 we surpassed 1.3 million page views per month. And, most recently, content management system Sitecore named Healio as its 2012 Best Publishing Site of the Year. Clearly, our colleagues are voting with their clicks, turning to Healio for up-to-date, factual and relevant medical information, all delivered in an efficient manner.
If you have not already done so, I encourage you to visit Healio.com and personalize your experience. Whether you want to spend a few minutes or a bit longer when you visit, I assure you it will be time well spent.
To all the talented professionals at SLACK Incorporated, congratulations on a phenomenal effort and much-deserved accolades. To Healio.com, happy 1st birthday … and best wishes for many, many more.