Issue: May 2013
March 15, 2013
1 min read
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Adlens touts new variable focus eye wear

Issue: May 2013
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NEW YORK – Adlens introduced variable focus eye wear, Emergensee glasses, designed to be fluidly customizable to each individual wearer according to his or her own vision needs, at a press conference here at Vision Expo East.

Emergensee glasses, with their adjustability, were created to be a temporary spare pair, an ideal solution for managing fluctuating vision after eye surgery, according to a company press release.

They also provide a good solution for existing progressive lens wearers who are dissatisfied with their progressive lenses due to the difficulty associated with adapting to them from their original single vision lenses, the release said.

“A lot of the time, Americans find themselves adjusting to their glasses rather than adjusting their glasses to them,” Annie Weber, executive vice president and general manager of the Public Affairs and Corporate Communications Group of GfK Custom Research of North America, said during the press conference.

“There is a very large market that is actively looking for a lens technology that offers full field of view, like a single vision lens, at all distances,” Graeme MacKenzie, director of industry affairs for Adlens, said during the conference.

In addition to Emergensee glasses, Adlens offers a John Lennon variable focus prescription eye wear collection inspired by John Lennon’s work, likes and style. This collection is based on fluid-injection technology and features the distinctive round-shaped glasses Lennon was famous for, the release said.

Both the Emergensee and John Lennon Collection glasses are available for less than $100.