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Transitions now accepting nominations for 2012 Transitions Awards

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CHICAGO – Here at Optometry’s Meeting, Transitions Optical Inc. announced it is offering online guides and training videos and is now accepting nominations for the 2012 Transitions Awards.

The 2012 Transitions Awards recognize independent laboratories, eye care practices and retailers for 2012 efforts and can be self-nominated or nominated by a lab, lens manufacturer or other industry organization. Nominations are due by Nov. 2; finalists are announced in December, with the ceremony taking place during the 2013 Transitions Academy Jan. 27 to 29 in Orlando, Fla.

Transitions Optical updated its dispensing guide and availability chart to include all Transitions products as well as tips for helping patients select lenses. It also provides information on what lenses are most appropriate for certain lifestyles and products available in the performance sun wear line.

Training videos for processing Transitions Vantage lenses are available on www.TransitionsVantage.com or through the Transitions Optical YouTube channel. The tutorials show how to align the lenses for patients to receive maximum polarization and how to present the information to patients.

The “Getting Digital: Social Media and Digital Marketing for Your Practice” guidebook is available for eye care professionals to understand different online sites and tools that are available for marketing and patient outreach. It is available on Transitions Optical’s trade portal at www.Transitions.com/Pro.