This article is more than 5 years old. Information may no longer be current.
New tools can help ECPs grow businesses
LAS VEGAS — Transitions Optical Inc. introduced its new Star Partner Program and announced the availability of its New Multicultural Consumer seminar here at the International Vision Expo and Conference.
The program is designed to help eye care professionals grow their business while earning special rewards. Subscribers to the program will have access to a wide range of resources, including marketing tools, education materials, product displays and more—each specifically tailored to attract and engage patients. TV tagging and complimentary website hosting from eyecarepro.net will also be available to subscribers, according to a company press release.
All independent eye care professional practices are eligible to participate. For more information, visit www.transitionstarpartner.com.
The multicultural consumer seminar, approved by the American Board of Opticianry, explains findings on the spending mindsets and habits, changing media patterns, demographic shifts, the continued impact of acculturation and assimilation and specific eye care and eye wear perceptions for each of the three largest and fastest-growing demographic groups. The findings detail how practitioners can use this information to grow their businesses, according to the release.
The course will soon be available to take for credit online at www.transitions.com/education, and is now available to be downloaded in the education section of transitions.com/pro.