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New corporate brand identity for contact lens company
NEW YORK — CooperVision announced a new brand positioning and visual identity that better reflects the organization's values at a CooperVision-sponsored event at the New York Stock Exchange, which was held during International Vision Expo.
The new watermark logo was designed to represent a blend of scientific precision with the vibrancy found in everyday experiences, as articulated in the spectrum of colors and fluid nature of the design. It also provides a unique take on water and comfort, which are valuable qualities of CooperVision, according to a company press release.
"In addition to an updated marketing portfolio and packaging, the marketplace will experience a much energized CooperVision, building on its commitment to the eye care practitioner and the hard-to-fit patient with an ever expanded offering of its more widely used lenses such as Biofinity," a company representative said.
The new branding will debut in the Biofinity product line trade campaign and will be rolled out across all of CooperVision's online properties and product packaging over the next few months, according to the release.