December 30, 2023
4 min watch
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VIDEO: Navigating switch to Google Analytics 4 important for tracking website performance
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Key takeaways:
- In July 2023, Google switched to Google Analytics 4 for analyzing web traffic.
- Google Analytics 4 must be properly set up for a website to effectively compare changes in web traffic.
In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, overview the steps for tracking a website’s performance with Google Analytics 4.
Ophthalmologists must make the effort to correctly set up Google Analytics 4 on their website to accurately track their website’s online performance.
“Docs, if your website does not have Google Analytics 4, make sure that you speak with your practice administrator or your IT folks and get it implemented,” Matossian said.
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Sources/Disclosures
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Source:
Healio Interviews
Disclosures:
Evans reports being the founder and CEO of Ceatus Media Group. Matossian reports no relevant financial disclosures.
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