What should ophthalmologists know before investing in laser tech or aesthetic platforms?
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Talk with peers about their experience
There are several points to consider regarding lasers.
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Before incorporating a laser or energy-based device into one’s practice, proper training is key. The laser surgeon should feel comfortable managing complications of any device before treating patients. This would include everything from infections, scars, pigment issues, etc.
One key thing to consider is the cost of the service plan. Some lasers seem inexpensive, but the service plan can be very expensive. Understanding the service plan is important, so talk with your peers about this. If they have had bad experiences with repairs, beware. One must also know whether the laser is legal in your state, as some lasers are not cleared in certain states if they do not have certain types of testing or grounding. Of note, some companies may try to sell in those states anyway, and the representatives may not even be aware, so verify the laser with your state.
Having a good business plan and being aware of possible competition in your area or state are also imperative. In addition, know whether you want to perform the treatments or have a midlevel/extender perform them and does your business plan support their salary when they are building the clientele. Alabama and New Jersey have requirements in which an MD only can perform class 4 lasers.
Finally, before making a large investment, consider purchasing a refurbished vs. new laser as some refurbished lasers can do an excellent job, and they may have excellent service plans.
Julie A. Woodward, MD, is division chief of oculofacial and orbital surgery at Duke.
Ensure investment will benefit practice
Ophthalmologists have wonderful training in the use of finesse surgical technique and knowledge of light and laser optics. This makes them uniquely qualified to evaluate aesthetic laser technology.
Some understanding of light and dermatology is also useful in evaluating these technologies.
Before investing in laser technology or aesthetic platforms, ophthalmologists should consider several factors to ensure that their investment is sound and will benefit their practice. With this being said, there are several things to keep in mind before investing in these technologies.
First, determine the need. Assess if there is a genuine need for the technology in your practice. Consider the patient population and the specific procedures you currently offer. Next, do your research. Thoroughly research the technology you are interested in. Look for information on the manufacturer, product, efficacy and safety, as well as the maintenance and repair costs. In addition, know the training and certification needed. Ensure that you and your staff have the proper training and certifications to operate the equipment because some states require additional certification for certain laser procedures.
It is also important to consider costs and return on investment. Calculate the number of procedures required to recoup the investment and factor in the ongoing costs of maintenance and repairs. Be aware of the regulatory environment and ensure that you are in compliance with all applicable laws and regulations.
Finally, evaluate your practice’s financial strength. Determine if your practice can handle the investment and maintain cash flow during the investment period. You should also consult with other practitioners. Reach out to other ophthalmologists who have invested in the technology you are interested in to get their feedback and learn from their experiences.
By taking these factors into account, ophthalmologists can make informed decisions about whether to invest in laser technology or aesthetic platforms for their practice.
Adam J. Scheiner, MD, is a laser eyelid and facial cosmetic surgeon at Tampa Eye Clinic, Florida.
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