January 07, 2023
2 min watch
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VIDEO: Practice owners should evaluate brand improvements after hiring a digital agency
In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss ways in which practice owners can evaluate the efficacy of a digital agency they hired in helping to grow their practice’s online brand.
“I would expect to see changes after 4 to 6 months,” Evans said. “We like to look at a 15% to 20% increase in traffic in at least the first year, and after that it depends on where you started from.”
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Healio Interviews
Disclosures:
Evans reports being the founder and CEO of Ceatus Media Group. Matossian reports no relevant financial disclosures.
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