VIDEO: Monday marketing tips for ophthalmologists, part 8

ByPeter J. Polack, MD, FACS

ByErin Post

Fact checked byChristine Klimanskis, ELS

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In the eighth part of a 12-part series, Peter J. Polack, MD, FACS, explains his first website conversion tactic.

According to Polack, the “must-haves” to increase conversion rates for any website include a text or call number that is easy to read, a call tracking number and a click to call feature for mobile versions.

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Source:

Healio Interviews

Disclosures: Polack reports no relevant financial disclosures.

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ophthalmic business

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