David Evans, PhD, MBA

In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, explain the role that pay-per-click advertising can play in promoting a practice online.

In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, overview the steps for tracking a website’s performance with Google Analytics 4.

In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, continue their discussion on SEO.

In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss the difference between attracting patients through successful SEO vs. their practice’s existing brand.

In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, define SEO and explain why it is important for a practice to have a high ranking.

In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss three key elements to an effective practice website.

In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how much money ophthalmologists should expect to spend when choosing the right digital marketing company for their website.

In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss common mistakes ophthalmologists should be aware of regarding their professional websites.

In this ongoing Healio Video Perspective series, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how physicians should handle the management of their websites in the event of a practice acquisition or merger.

In this ongoing Healio Video Perspective series, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss ways in which physicians can continue to develop their practices in an unpredictable economy.