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August 06, 2024
2 min read
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ChatGPT accurately, satisfactorily answers most glaucoma-related questions

ChatGPT accurately, satisfactorily answers most glaucoma-related questions

ChatGPT correctly and satisfactorily answered nine out of 10 frequently asked questions about glaucoma concerning general information, diagnosis, treatment and prevention, according to an analysis published in Journal of Glaucoma.

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August 04, 2024
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VIDEO: AI not advanced enough to generate personalized practice content

VIDEO: AI not advanced enough to generate personalized practice content

In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, provide insight into how ophthalmology practices can harness the abilities of AI tools such as ChatGPT.

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August 03, 2024
5 min watch
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VIDEO: Combination strategy needed to boost interest in elective ophthalmic procedures

VIDEO: Combination strategy needed to boost interest in elective ophthalmic procedures

In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how to increase patient interest in elective lifestyle and cosmetic ophthalmic procedures now that the post-COVID-19 surge has slowed down.

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July 28, 2024
7 min watch
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VIDEO: Preserving domain authority key for Google’s algorithm

VIDEO: Preserving domain authority key for Google’s algorithm

In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, share pearls on how to successfully navigate Google’s algorithm when marketing an ophthalmology practice.

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July 27, 2024
4 min watch
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VIDEO: Maintain a practice website’s URLs to protect online ranking

VIDEO: Maintain a practice website’s URLs to protect online ranking

In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how to revise or update a practice’s website without affecting its online ranking.

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July 22, 2024
4 min read
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Conference will explore how to optimize social media communication to advance cancer care

Conference will explore how to optimize social media communication to advance cancer care

The social media revolution in oncology is well under way.

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July 17, 2024
4 min read
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Sexual health concerns prevalent, ‘extremely distressing’ for women with breast cancer

Sexual health concerns prevalent, ‘extremely distressing’ for women with breast cancer

Women treated for breast cancer exhibited highly prevalent and distressing sexual health concerns, according to results of the WISH-BREAST study presented at ASCO Annual Meeting.

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July 14, 2024
3 min watch
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VIDEO: Practices should avoid AI-generated content on website

VIDEO: Practices should avoid AI-generated content on website

In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss why it is important for practices to avoid generating website content with AI.

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July 12, 2024
5 min watch
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VIDEO: Google Business Profiles must be updated regularly for effective online marketing

VIDEO: Google Business Profiles must be updated regularly for effective online marketing

In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, explain what a Google Business Profile is and why practices should claim and update their profile.

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July 11, 2024
5 min read
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Marketing for medical products on social media can have misleading tendencies

Marketing for medical products on social media can have misleading tendencies

The posts on X (formerly Twitter) looked like advertisements to Aaron P. Mitchell, MD, MPH.

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