Marketing

Ophthalmology practices increasingly face a choice in how their marketing operations are run: Embrace AI-enabled systems and stay competitive, or maintain traditional but proven promotional strategies and possibly be left behind.

The European Commission has granted conditional marketing authorization to Filspari, Travere Therapeutics and CSL Vifor announced in a press release.

Hoot Health has announced the launch of Hoot Referrals, the company’s marketing automation solution designed help optometrists connect with nearby pediatricians through targeted communications about myopia awareness.

Hosts Jim Mazzo and John A. Hovanesian, MD, FACS, chat with Vance Thompson, MD, Adrienne Graves, PhD, Sean Ianchulev, MD, and Kristen Harmon Igenito, live from AAO Eyecelerator.

The FDA has issued warning letters to eight companies for manufacturing or marketing unapproved ophthalmic drug products, the agency announced in a press release.

The European Medicines Agency accepted the marketing authorization application for avacincaptad pegol, according to a press release from Astellas Pharma.

The European Medicines Agency has validated the marketing authorization application for delgocitinib cream for moderate to severe chronic hand eczema treatment, LEO Pharma announced in a press release.

The European Medicines Agency has accepted for review the marketing authorization application for bimekizumab for moderate to severe hidradenitis suppurativa treatment in adults, UCB announced in a press release.

In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how physicians should navigate the discontinuation of Universal Analytics.

The National Rosacea Society is launching a Seal of Acceptance program that will assist individuals suffering from rosacea in finding rosacea-friendly products, the society announced in a press release.