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Healio.com named Medical Marketing & Media 2013 award finalist

THOROFARE, N.J. — Healio.com, a website for specialty physicians published by SLACK Incorporated, has been announced as a finalist in Medical Marketing & Media’s (MM&M) 2013 Awards for “Best Healthcare Professional Media Brand.” The prestigious awards recognize health care marketing excellence in 23 categories.

The gold and silver MM&M award winners will be revealed at a dinner ceremony in New York on Wednesday, Oct. 2.

“Healio.com combines content from 18 medical and health specialty areas, which allows us to present a single platform that matches the breadth and depth of general medical sites,” said John C. Carter, chief operating officer of The Wyanoke Group. “But Healio.com presents content organized and personalized at the specialty and subspecialty levels, which provides a superior user experience compared with general sites for the specialists who use our site.”

An independent industry expert panel reviewed and scored all submissions for the MM&M awards. These individuals, selected based upon their knowledge, experience and leadership, represented as many various disciplines and sectors of health care marketing and media as possible.

“We are honored to be a finalist in such a prestigious MM&M award category,” said Joan-Marie Stiglich, ELS, senior vice president of SLACK Incorporated. “Being a finalist recognizes not just the concept and creation of Healio, but also the great work our folks do every day in providing news, education and journal articles for our physician and health care professional audience.”

Judging will be conducted in two stages. Stage one included 60 judges who individually reviewed online submissions. Fifteen to 20 finalists in each category were generated by these scores. Stage two will include 40 different judges who will discuss the stage one scores and finalists, ultimately determining the MM&M gold and silver winners.

Design and development of Healio began in 2011. SLACK Incorporated and its development partners combined content from 35 independent websites and linked the site to a new Customer Relationship Management (CRM) system. This undertaking required building a custom site login process; migrating more than 600,000 content items into one user-friendly and intuitive site; building an e-commerce checkout process; and integrating the new Content Management System (CMS) and CRM system.

Healio.com allows medical professionals to have access to more information across 18 specialties and gives the site a much richer search engine optimization value by increasing its web presence, inbound links and, in turn, increasing its search results and Google PageRank.