Orthofix announces launch of new brand for extremity fixation pediatric products
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Orthofix International N.V. announced it has launched JuniOrtho, a new pediatric brand that focuses on solutions for children and young adults with orthopedic and congenital deformities, according to a company press release.
“With a long history of developing innovative and cutting-edge extremity fixation technologies, Orthofix has now brought all of our pediatric expertise and products together under the JuniOrtho banner,” Davide Bianchi, president of the Extremity Fixation strategic business unit, said in the release. “This launch represents more than our products; it is also a commitment to be a resource for surgeons and the parents and caregivers of pediatric patients before, during and after surgery.”
Orthofix has put together resources to educate families and to help them make informed decisions. These include the JuniOrtho website, age-appropriate applications, games, coloring sheets, comic books and literature for children to help them feel comfortable about their orthopedic surgery, and the educational website www.limbhealing.com.
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