Rotation Medical president appointed to AdvaMed board

Rotation Medical Inc. announced Martha Shadan, its president and chief executive officer, has been appointed to the board of directors of the Advanced Medical Technology Association.

According to a press release, Shadan has served on the Advanced Medical Technology Association’s (AdvaMed) Accel Division board of directors since 2015. She is also part of the leadership team for AdvaMed Women’s Executive Network and co-chairs AdvaMed’s Physician Owned Companies Working Group.

Martha Shadan

Shadan came to Rotation Medical in 2013 with more than 30 years of marketing and commercialization experience. In 2016, under her leadership, Rotation Medical’s sales exceeded expectations by 30%. In addition, the company secured $12 million in series B financing to continue U.S. commercialization activities for the Rotation Medical Bioinductive Implant.

“AdvaMed is pleased to have someone of Martha’s caliber on our board of directors,” Scott Whitaker, president and chief executive officer of AdvaMed, said in the release. “Martha has 3 decades of industry experience, including senior leadership positions at Zimmer and Covidien prior to her nearly 4 years at the helm of Rotation Medical. The depth and breadth of knowledge that she brings to AdvaMed will help ensure that the entire ecosystem of medical technology is healthy and strong so we can continue our work to enhance the lives of patients worldwide. In addition, as a representative of our Accel board, Martha will be a strong advocate for the unique needs of the association’s emerging members.”

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