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Amedica appoints new VP of business development

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Amedica Corporation has announced the appointment of Anan Natarajan as vice president of business development, effective immediately.

In this role, Natarajan will rely on more than 20 years of marketing and business development experience in the orthopedic and surgical device industry to grow Amedica’s business relationships and development through original equipment manufacturer and private labeling partnerships, according to a company press release.

Natarajan was most recently a managing partner at N2 Business Development Group, a management consulting firm specializing in orthopedic and surgical device technologies.

“I see tremendous potential for the expanded use of Amedica’s proprietary silicon nitride technology platform, especially within spinal and orthopedic applications,” Natarajan said in the press release. “I look forward to also pursuing other applications in the total joint, dental, trauma and sports medicine markets that can further leverage silicon nitride’s proven anti-infective and osteopromotive properties.”