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Wright Medical launches hammertoe patient outreach program

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Wright Medical Group Inc. launched its MiToe hammertoe patient outreach program and website to increase awareness of treatment options for hammertoes.

According to a company press release, an estimated 500,000 surgical procedures are performed each year in the United States to treat hammertoes. A patient-facing brand for Wright’s hammertoe solutions, MiToe was introduced at the recent American Orthopaedic Foot and Ankle Society meeting.

“This patient education site, along with our planned new product launches, is part of our company’s focus on growing out foot and ankle business faster than the market rate by targeting the largest sufferers of painful hammertoes — women in their 40s to 60s. Our objective with this website launch is to educate patients and encourage them to visit a foot and ankle specialist and ask about treatment options,” Robert Palmisano, president and CEO of Wright Medical, stated in the release.