February 20, 2025
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VIDEO: Expert shares tips for building online brand by ‘teaching them the story of you’
ORLANDO — In this Healio Video Perspective from Vision Expo East, Trudi Charest discusses the importance of building a personal online brand as an eye care professional.
Charest, a business consultant, teaches eye care professionals how to recognize what makes them important and different from others in the field, then turn that into a personal brand.
“When you’re thinking about your personal brand, Google your name, see what profiles or links come up, go into those links and take the opportunity to optimize them,” she said. “Make sure they look amazing and make sure that when a patient lands on them, they know how to find you.”
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Source:
Healio Interviews
Disclosures:
Charest reports consulting for CSI Dry Eye Software and Total Focus Consulting.
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