September 28, 2023
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VIDEO: Use LinkedIn as digital business card
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LAS VEGAS — Eye care providers should ensure that their LinkedIn profiles are optimized and linked to their practice’s website, Trudi Charest said at Vision Expo West.
In this Healio video, Charest, co-founder of Marketing4ECPs, said ECPs should use LinkedIn to build their personal brand, but it should also be a connection to the eye care practice.
“It’s important to use LinkedIn as a social channel, but also as a digital business card,” she said. “Ensure that your staff are also building out their profiles.”
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Source:
Charest T. Unleashing the power of LinkedIn: The secret social channel for eye care professionals. Presented at: Vision Expo West; Sept. 27-30, 2023; Las Vegas.
Disclosures:
Charest is co-founder of Marketing4ECPs.
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