Healio
SearchLoading
Healio
SearchLoading

Vision Expo West
ByTrudi Charest
ByNancy Hemphill, ELS, FAAO
Fact checked byHeather Biele

Read more

September 28, 2023
2 min watch
Save

VIDEO: Use LinkedIn as digital business card

ByTrudi Charest
ByNancy Hemphill, ELS, FAAO
Fact checked byHeather Biele

LAS VEGAS — Eye care providers should ensure that their LinkedIn profiles are optimized and linked to their practice’s website, Trudi Charest said at Vision Expo West.

In this Healio video, Charest, co-founder of Marketing4ECPs, said ECPs should use LinkedIn to build their personal brand, but it should also be a connection to the eye care practice.

“It’s important to use LinkedIn as a social channel, but also as a digital business card,” she said. “Ensure that your staff are also building out their profiles.”

Sources/Disclosures

Collapse
Source:

Charest T. Unleashing the power of LinkedIn: The secret social channel for eye care professionals. Presented at: Vision Expo West; Sept. 27-30, 2023; Las Vegas.

Disclosures: Charest is co-founder of Marketing4ECPs.

Read more from Vision Expo West

View all

Read more about

social media
practice management
 

Related Content