NovaBay launches oral dry eye supplement with superfruit extract
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NovaBay Pharmaceuticals announced the launch of Avenova Eye Health Support, an over-the-counter, oral supplement for the treatment of dry eye disease and overall eye health.
According to a company press release, the soft-gel capsules feature a combination of maqui berry extract and natural triglyceride omega-3 oils.
“Our eyes are under more stress than ever with increasing computer screen time, air pollution, and indoor heating and cooling, all of which can lead to dry eye and eye fatigue,” Justin Hall NovaBay CEO, said in the release. “We’re excited to offer a unique eye health supplement that has the potent maqui berry extract, which has three times the antioxidant level of blueberries and is found only in the forests of Patagonia. This product is unique in the marketplace, and the clinical effects of the maqui berry extract are impressive.”
The MaquiBright extract used in the supplement demonstrated an 89% increase in tear production and a 57% improvement in dry eye discomfort in participants in a 4-week, randomized, placebo-controlled study, according to the release.
Avenova is continuing to expand its portfolio of evidence-led, highly effective eye care products, Hall said in the release. “Consumers and eye care professionals alike now have another Avenova product to address the multifactorial and complex condition of dry eyes,” Hall said.
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