VIDEO: Practice website is ‘foundation of your marketing’
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NEW YORK — The No. 1 component of marketing an optometric practice is its website, Kristin Choryan said at Vision Expo East.
“Make sure your website is performing — it’s the foundation of your marketing,” Choryan, who works in business development for Marketing4ECPs, says in this Healio video.
E-mail marketing, which brings a 42-to-1 return on investment is also important, she said.
In addition, “Make sure you’re marketing in lead generation, which is bringing in your patients today, and building your brand, which is creating that demand for your patients tomorrow,” Choryan said.
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Choryan K. Top 10 things you need to do to market your practice. Presented at: Vision Expo East; March 15-19, 2022; New York.
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