Vision Council report: Demand for eye wear, eye care remains steady in 2022
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Demand for eye wear and eye care remained steady throughout 2022, fueled in part by consumer purchase of sunglasses during the summer months, according to the latest Vision Council Consumer inSights Report.
The third-quarter report, based on data from a survey of 15,122 respondents and representative of the general U.S. population, reveals that 82% of respondents used some form of vision correction, with 69% using prescription eye wear and 68% using non-prescription eye wear.
Data also show that consumers who made online purchases for prescription eye wear were less likely to use managed vision care benefits than those who made in-person purchases. In addition, 61% of respondents reported having an eye exam within the past 12 months, and nearly three-quarters of individuals with managed vision care used it to pay for their exam.
One in three respondents reported using readers, the report shows, and 73% purchased readers within the past year. More than half of respondents reported using plano sunglasses.
“According to the Q3 data, the demand for eye wear and eye care appears to have held fairly steady throughout 2022 so far,” Alysse Henkel, Vision Council’s senior director of market research and analytics, said in a council press release. “During the summer months of Q3, we saw an increased usage of plano sunglasses, with more respondents buying sunglasses and more respondents saying that they had a pair of sunglasses they wore regularly.”
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