Let’s Be Clear consumer campaign emphasizes importance of eye care in overall health
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Vision Health Alliance launched its first consumer awareness campaign, Let’s Be Clear, in to highlight the value of annual comprehensive eye exams.
“The Let’s Be Clear campaign puts eye care in the center of the health care conversation and spotlights the role eye health plays in overall physical health and wellbeing,” Jane Balek, executive director of Vision Health Alliance, said in a press release from the group.
The campaign was designed to draw attention to the fact that eye exams can reveal various illnesses and identify childhood vision issues. Targeted messages are being posted on multiple digital and social media channels for key demographics.
This launch comes several months after the American Optometric Association (AOA) introduced its consumer-focused campaign, Eye Deserve More. According to a press release from the AOA, the campaign “is succeeding in its goal to build awareness and drive Americans to schedule an exam and showcasing real‐life patient stories to illustrate the essential role doctors of optometry play in overall health.”
Partnered with Olympic surfer Caroline Marks, AOA’s campaign resulted in more than 1.67 billion impressions in just the first few months of launching.
According to the Vision Health Alliance press release, the group has gained the support of the AOA for the Let’s Be Clear campaign.
“This could not have been possible without our unwavering support from our incredible supporters and partners helping us to lead the charge to deliver credible, educational information in an impactful and meaningful way,” Balek said in the release.
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