EssilorLuxottica to launch smart glasses in 2021
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Facebook announced at its virtual conference “a multiyear collaboration” with EssilorLuxottica to develop smart glasses that integrate social and lens technologies with leading fashion brands.
“We’re passionate about exploring devices that can give people better ways to connect with those closest to them. Wearables have the potential to do that,” Andrew Bosworth, Facebook Reality Labs vice president, said in a press release. “With EssilorLuxottica we have an equally ambitious partner who’ll lend their expertise and world-class brand [catalog] to the first truly fashionable smart glasses.”
The first smart glasses model will be branded Ray-Ban, according to the release. Additional details including product specifications, software capabilities and pricing will be available closer to launch in 2021.
“We are especially proud of our collaboration with Facebook, which projects an iconic brand like Ray-Ban into an increasingly digital and social future,” Rocco Basilico, Luxottica chief wearables officer, said. “Combining a brand that is loved and worn by millions of consumers around the globe with technology that has brought the world closer together, we can reset expectations around wearables. We are paving the way for a new generation of products destined to change the way we look at the world.”
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