King Children offers eye wear customization, virtual ‘try-on’

King Children, a custom eye wear brand, announced its company launch.

Customers can design custom frames, choosing colors, shapes and lenses.

“Today’s one-size-fits-all approach overlooks millions of different facial features and structures representative of our world today. At King Children, we embody the values of diversity, inclusivity, creativity and self-expression — a culture that embraces our community and our infinite differences,” Sahir Zaveri, co-founder and CEO, said in a company press release. “With King Children, we treat all faces equally. Every pair of frames created is the only one that exists.”

Available for download on iPhone, the King Children app uses the phone’s depth control function to create a 3D scan of the user’s face, accurate within less than a millimeter, according to the company. Using the virtual try-on experience, shoppers can choose the size of the frame, lens height, lens width, nose bridge, frame wrap, nose pad position, temple length and pantoscopic tilt. They can then choose between sun glasses or prescription and add an inscription of up to 10 characters.

“Our in-app experience harnesses technology beyond today’s norm in commerce, ensuring accuracy during 3D scanning and giving shoppers the capability to purchase and receive their designs right then and there,” co-founder and chief technology officer Dave Lee said in the release. “We wanted to create something for the modern shopper that is as simple as using a filter on social media and delivers every piece of customization and quality they’ve been craving for a truly collaborative design process.”