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Alcon educates consumers on cataracts
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For Cataract Awareness Month in June, Alcon launched “See What You’re Missing,” a digital campaign designed to empower and educate individuals with cataracts.
The company said in a press release that the campaign provided information about cataracts – from diagnosis to treatment – which can be found on the MyCataracts Facebook page as part of its existing educational initiative.
“We found through our research that many people who need cataract surgery are not aware of their treatment options,” Brian O’Neal, head of marketing for U.S. Surgical at Alcon. “We hope our continued efforts will arm patients with the tools and resources needed to feel more confident in speaking with their doctors about ways to treat cataracts and other vision conditions.”
A recent survey conducted by Alcon found that one in five participants believe there is a nonsurgical treatment option for cataracts. The survey also reports that individuals with cataracts feel “less independent, more fearful and frustrated about missing out on things that bring them joy,” according to the release.
The campaign is continuing to educate individuals with cataracts about treatment options in an effort to empower cataract patients to overcome the fear of missing out associated with living with the condition
Alcon provides resources on MyAlcon.com for eye care professionals to use when speaking to patients about their cataract treatment options.