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BLOG: Each social medium has nuances for interaction

ByAgustin L. Gonzalez, OD, FAAO, ABCMO

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Video blogger Agustin L. Gonzalez, OD, FAAO, said that the beauty of social media- and Internet-based marketing strategies is that each medium has its own unique challenges and ways of engaging and interacting with your target audience.

Platforms can include blogs or microblogs, as well as You Tube and Flickr, where content is exchanged, he said.