August 03, 2017
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World Sight Day Challenge supports children’s campaign in Mexico

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Optometry Giving Sight announced that the 2017 World Sight Day Challenge will run through World Sight Day on Oct. 12.

The group said in a press release that it is pleased to be supporting the Ver Bien para Aprendor Mejor (See Well to Learn Better) program in Mexico. This well established and respected campaign will screen more than 4 million children throughout 2017, according to the release.

As part of the fundraiser’s support for Our Children’s Vision, Optometry Giving Sight will fund projects that give sight and hope to more than 1 million children in 2017.

According to the organization, 10% of children in public schools in Mexico have refractive errors.

For the past 10 years, thousands of optometrists, staff members, patients, students and colleagues in the industry have donated to the World Sight Day Challenge by making a tax-deductible donation or by raising funds, according to the release.

“It’s simple and fun to do,” according to Clive Miller, global CEO of Optometry Giving Sight, in the release. “We have material to help promote your involvement, lots of fun fundraising ideas and information that you can share that shows how your donations are having an impact on the lives of children in need.”

To donate or pledge your participation, please visit http://givingsight.org/.

For more information on Our Children’s Vision visit: http://www.ourchildrensvision.org/.

World Sight Day is an annual day of awareness held on the second Thursday of every October to focus global attention on blindness and vision impairment. It is coordinated by the International Agency for the Prevention of Blindness and is supported by eye health organizations around the world, including Optometry Giving Sight, and is included on the official World Health Organization calendar.