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BLOG: Facebook advertising is powerful, individualized

ByAgustin L. Gonzalez, OD, FAAO, ABCMO

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With Facebook ads, you can individualize your message, according to Agustin L. Gonzalez, OD, FAAO, who advertises to a 15-mile radius from his office.

“The idea of advertising is posing problems and offering a solution … if you don’t advertise the fact that you can offer the solutions, no one will do it for you,” he said.