LensFerry S adds online enrollment for contact lens subscriptions

LensFerry S has added an option for online patient enrollment to its contact lens subscription service from Eyecare Prime to facilitate participation and practice sales, according to a press release.

Wearers may now sign up and order their lenses from any connected device.

Eye care staff can enter patients into the system after an on-site exam or appointment and enter the patient’s information and prescription later, then trigger an email to the patient with contact lens product and pricing details, according to the release.

From there, patients confirm their interest and enroll.

Previously, the entire process had to be completed while the patient was in the office, Doug Brayer, CooperVision’s director of marketing, brand management, told Primary Care Optometry News.

“Now the patient can enroll online at their convenience,” he said.

Early adopters of LensFerry S have reported up to a 20% increase in annual supply sales in their practices, according to the company.

LensFerry S is available to all eye care practices in the U.S. For every completed patient subscription, Eyecare Prime, a subsidiary of CooperVision, makes a donation toward an eye exam to Optometry Giving Sight.

In other news, CooperVision announced that it is the first major contact lens manufacturer to join the Vision Council.

“The addition of CooperVision to the Vision Council’s diverse membership opens an exciting door for our organization to tap into another realm of the greater eye care community, further helping us fulfill our mission to champion better vision for better lives,” Ashley Mills, Vision Council CEO, said in a press release from CooperVision.

Digital eye fatigue is an area of focus for future collaboration, according to the release.

For the last 5 years, the Vision Council has issued annual reports on the use of digital devices and the implications on visual health.

Similarly, CooperVision launched FightEyeFatigue.com to raise awareness of the issue.

“The Vision Council has a lot of great data that can help us,” Brayer told PCON. – by Abigail Sutton and Nancy Hemphill, ELS, FAAO

Disclosures: Brayer is employed by CooperVision. Mills is employed by Vision Council