Think About Your Eyes to broadcast ads on primetime networks

Think About Your Eyes TV ads will appear on broadcast networks, such as ABC and NBC, during primetime programming and sporting events, including NBA and MLB games, for the first time in its history, beginning in mid February.

The vision industry’s national public awareness campaign will broadcast ads in primetime across 27 cable networks, including popular networks like USA, Comedy Central and FX, according to the press release.

The ads include 15 million spots on podcasts and online audio (Pandora and Spotify), 14 million online video spots, and 6 million digital banner ads across 2,000 top websites like The New York Times and ESPN, they said.

Campaign advertisements will run for three quarters in 2017, up from two quarters in previous years. Increased funding from industry partners such as the Vision Council and the American Optometric Association, and the addition of Johnson & Johnson Vision Care as a leadership partner spurred the increased media buy. Media spending increased by 60% in 2017.

The campaign has also announced a new milestone, with three million visitors to the campaign website since its launch. The site features a comprehensive practice locator tool where visitors can easily find local Think About Your Eyes eyecare providers from a database that now houses more than 19,000 participating providers, according to the release.

Source: www.thinkaboutyoureyes.com