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LensFerry S users report increase in sales
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ANAHEIM, Calif. – Users of the LensFerry S subscription-based ordering service have reported up to a 20% increase in daily disposable contact lens sales since the program launched 6 months ago.
CooperVision reported in a press release distributed here at the American Academy of Optometry meeting that LensFerry S users also reported a more than 25% increase in the average selling price of an annual supply of lenses.
EyeCare Prime, a subsidiary of CooperVision, launched LensFerry S in April. The service allows practitioners to enroll patients who wear daily disposable contact lenses and divides the annual cost of the lenses into automatic monthly payments and quarterly deliveries, CooperVision said in the release.
Contact lenses from any manufacturer can be ordered through the service, and the practice receives the revenue.
“As an independent practice, we have certainly felt pressure from online sales of contact lenses, glasses and now exams,” Joanne Hendrick, OD, of Chapel Hill Vision Clinic in Colorado Springs, Colo., said in the release. “Enrolling patients is very simple, and the entire process works easily.”
CooperVision also announced that demand for the Biofinity Energys lens “continues to surge in the U.S.”
Launched in the summer, the lens, made of comfilcon A, is optimized for electronics users through the incorporation of Digital Zone Optics and Aquaform Technology, according to the company.
“The ocular discomfort associated with hours of digital device use is something that many people can relate to,” Michele Andrews, OD, CooperVision senior director of professional and academic affairs, said in a press release. “As such, mainstream consumer media outlets from all over the U.S. have been interested in helping to raise awareness of the issue and how Biofinity Energys lenses can help make wearers’ eyes feel less tired.”
The company also announced that the deadline for the 2017 Best Practices is Nov. 27. This effort recognizes U.S. practices for the “innovative and unexpected things they do every day to overcome challenges and grow their businesses.”