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New CooperVision contact lens targets digital device users

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BOSTON – CooperVision announced the launch of Biofinity Energys with Digital Zone Optics, specifically created for digital device users.

The lenses, which are made of comfilcon A, are optimized for electronics users through the implementation of Digital Zone Optics and Aquaform Technology, according to the company.

Digital Zone Optics integrates multiple front-surface aspheric curves across the entire optical zone that distribute power evenly, simulating more positive power in the center of the lens. CooperVision said in a press release that this helps ease the accommodative burden as wearers move their gaze from on-screen to off-screen and back.

The Aquaform Technology attracts and binds water throughout the lens material to retain moisture and help alleviate dryness even when blinking is reduced. Long silicone chains optimize oxygen transmissibility, and reduced silicone content results in a low modulus for softness and flexibility, the company said.

CooperVision’s Michele Andrews, OD, director of professional affairs, North America, told Primary Care Optometry News here at Optometry’s Meeting that the company tested the lens in a few locations across the country, and patients said they had good vision at distance and near and good comfort at the end of the day.

“The learning curve is in patient education and expectations,” she said.

Doug Brayer, CooperVision director of marketing, brand management, told PCON the lens was quickly accepted by doctors and patients.

“Test market feedback has been phenomenal,” he said.

Distribution will begin in the latter part of July, Brayer said.

The lenses will be available in the same material and parameter range of Biofinity sphere lenses, with an 8.6-mm base curve, 0.08 mm center thickness at -3.00 D and 14.0-mm diameter in sphere powers from +8.00 D to -12.00 D. The material is 48% water and has a Dk/t of 160 at -3.00 D, according to the press release. – by Nancy Hemphill, ELS, FAAO

Disclosures: Andrews and Brayer are employed by CooperVision.