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Spectacle lens website aims to drive patients back to ECPs

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LAS VEGAS – PFO Global Inc. announced the Oct. 1 launch of Just the Rx, a website that allows online shoppers to choose and order spectacle lens features, but drives the patient to the eye care provider for the exam, prescription and frame selection.

Jeff LaPlante, PFO global executive vice president of business development, said at a press conference here at Vision Expo West, “We are trying to support your practice by introducing you back to patients who would rather buy online. This is your ‘second chance.’”

JusttheRx.com provides consumers with information on single vision lenses, progressives, lens materials and coatings. LaPlante noted that the website offers only “higher-end” options. Patients choose the features they want in their spectacle lens, pay for the order, and print a receipt (with order specifications) to take to any ECP office.

The practitioner conducts the exam, assists the patient in frame choice, inputs the patient’s voucher code into GettheRx.com, prints a shipping label and fulfillment form from the website, then ships the fulfillment form and frame to PFO Global. Turnaround time is 12 to 14 days, LaPlante said.

The doctors earn the full exam fees and full frame sales, he said. PFO Global also pays each doctor a dispensing fee of $50 on a progressive order and $25 on a single vision order.

While PFO plans on developing a panel of preferred providers, any ECP can participate, LaPlante said.

“The solution meets the needs of value conscious consumers interested in savings, while promoting, addressing and maintaining the quality of direct brick-and-mortar care,” the company stated in a press release. “Prescription parameters cover a large patient population, with sphere powers ranging between +8.00 D and -10.00 D with cylinders up to -5.00 D. Progressives have an add between +0.75 D and +3.50 D. There are no prescription remake fees for doctors’ prescription changes or dispensing errors for 30 days from the date of initial dispensing.” – by Nancy Hemphill, ELS, FAAO

Disclosure: LaPlante is employed by PFO Global.