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CooperVision searches for optometry’s best practices
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LAS VEGAS – CooperVision is searching for innovative clinicians who provide the best possible care to their patients while building a prosperous practice.
The company launched its Best Practices initiative here at Vision Expo West.
“Best Practices will discover and recognize U.S. eye care practices that have found unique ways to make their businesses thrive and can share a refreshing perspective with the entire profession,” the company said in a press release.
“Being an eye care practitioner is more challenging than ever,” CooperVision vice president of global professional and clinical affairs, Gary Orsborn, OD, said in the release. “Yet every day we hear stories about how practices are overcoming these challenges in new, inventive and exciting ways.”
He said the company aims to recognize creativity and success and share those stories to “inspire new ways of thinking and drive excellence in eye care.”
CooperVision invites all U.S. optometry practices that fit contact lenses to participate. Entries can be submitted in writing or via video at EyeCareBestPractices.com and will be evaluated for innovation, patient experience and business culture.
CooperVision director of North American professional and academic affairs, Michele Andrews, OD, told Primary Care Optometry News that entries will be collected through Nov. 23, they will be reviewed by a panel through December, and the winners will be announced in January 2016.
She said the stories will be shared and the winners will be invited to participate on panels for the company and be trained and educated at CooperVision facilities. – by Nancy Hemphill, ELS, FAAO
Disclosures: Andrews and Orsborn are employed by CooperVision.