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Bausch + Lomb launches contact lens education initiatives
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Bausch + Lomb has introduced several educational campaigns for both patients and eye care providers this fall, the company announced.
The initiatives will focus on advancements in contact lenses and lens products and how they can help treat common issues, according to the press release.
“Bausch + Lomb is committed to helping patients see better, so they can live better. Ensuring that people are aware of advancements that will enable them to improve their vision and enhance their contact lens wearing experience is a critical part of these campaigns and our overall mission,” Guy Guglielmino, head of marketing for vision care, Bausch + Lomb, said in the release. “Through these campaigns, patients will be directed to additional resources, including an eye care practitioner locator, so that they can have the opportunity to meet with a doctor that fits these technologies to see what lenses and lens care products may be right for them.”
As detailed in the release, the company will utilize traditional media outlets as well as social media outlets such as Facebook and Twitter.
The initiatives include Keeping Up With Today's Advances in Digital Technology, What's in Your Dryness Survival Kit?, Do Your Eyes Show Your Age? and The Eye-Opening Facts about Binge-Watching and feature E! News correspondent Catt Sadler and actor Scott Foley as well as other contributors, according to the release.