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Adlens opens new branch in China
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Adlens, which develops and commercializes easily adjusted, variable focus lenses, announced that it has opened a new branch in China, Adlens (Shanghai) Trading Co. Ltd., according to a company press release.
Operations based in Shanghai will include the commercialization and market development of all Adlens products such as managing wholesale, import and export, trading and sales of glasses and sunglasses, lenses and all related accessories in the region, the release said.
“This new entity marks an important step forward in the growth of our company,” Michael C. Ferrara, CEO of Adlens, said in the release. “We are building the variable focus eye wear category across the China region, which is one of our key corporate priorities. At the same time, we are increasing access globally to help satisfy steady consumer demand and support both our business and philanthropic missions.”
Adlens officially launched in the U.S. in late 2012 through retail partnerships with key eye care professionals and has plans to pursue a wider retail market, including home improvement, fashion, travel and convenience, later this year.