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OGS revamps World Sight Day campaign image

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In an effort to encourage fundraisers to come together, Optometry Giving Sight has created a fresh look and feel to its World Sight Day Challenge campaign, according to an organization press release.

The new look is based on a concept of “people power” and is expressed in a colorful new logo and supplemental materials, such as a people power wristband, according to the release.

Optometry Giving Sight is urging all members of the ophthalmic community and anyone who values good vision to take part in the World Sight Day Challenge, which occurs Sept. 1 through World Sight Day on Oct. 10, the release said.

To make or pledge a donation or register intent to raise funds, visit givingsight.org or call (888) OGS-GIVE.