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Vision Council to merge with European Sunglass Association
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A comprehensive Joint Operating Agreement signed by the European Sunglass Association and the Vision Council will go into effect immediately, with the goal of fully merging the ESA into the Vision Council within 12 months, according to a council press release.
To ensure a seamless transition, the ESA, its leadership and related committees will remain in place for 1 year. ESA members are entitled to select from six operating divisions within the Vision Council that provide guidance, education programs, marketing materials, research and advocacy outreach to address common interests among members. Each member is also eligible to serve on the various committees, subcommittees and taskforces under the Vision Council structure, the release said.
"By combining the leadership, programs and services from both associations, we are better positioned to support the growth and development of our members and the global vision industry," Jamie Shyer, chairman of the Vision Council’s board of directors, said in the press release.
"The Vision Council is a well-oiled organization that has been extremely successful in servicing the American optical industry,” Martijn van Eerde, international marketing manager for the ESA, said in the release. “Adding their resources, experience and creativity to the European Sunglass Association will create a wealth of services and benefits for the European optical industry.”
The addition of the ESA raises the Vision Council’s total membership to 724 members.