Issue: May 2012
March 22, 2012
1 min read
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New dispensing technology from PFO

Issue: May 2012
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NEW YORK — PFO Global will introduce its new HD dispensing technology, the SmartEyePix, for eye and face measurement, frame, contact lens try on, order management, benefit verification and marketing support here at Vision Expo East.

The system is available in three modules.

The first module includes a lifestyle feature where the patient is able to see themselves on the screen and compare up to four frames to make a choice, and a lens consulting feature, which the optician can use to educate the patient on the advantages of different lens materials and the difference between lens designs. This module can also, once frames and lenses are chosen, show the patient the effect of antireflective, photochromic, tint or polarized lenses. Customers can view themselves in colored contact lenses and see the benefit of multifocal contact lenses without actually having to try them on. Up to eight images can be viewed on the screen at one time.

The second module is facial recognition. The system takes all necessary measurements for accurate fitting of the lenses, including monocular near and distance PD, vertex distance, pantoscopic tilt, wrap angles, frame measurements A, B, ED and DBL from a single image without the need for the patient to be fitted with an awkward template.

The third module includes services for ordering frames, lenses, contact lenses and disposables such as eye drops and solutions in connection with a complete order management system. Orders placed through PFO's SmartEyewear program will not incur a transaction fee. Also, for managed vision care, SmartEyePix has a benefits verification and claim management tool that is HIPAA compliant. This module communicates with the PMS for accounting and patient service features.