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Eyefinity/OfficeMate announces rebranding

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ATLANTA — Eyefinity/OfficeMate executives announced during SECO that the company has been rebranded as Eyefinity.

"Rebranding as Eyefinity enables us to more simply define our company," Eyefinity President Steve Baker said in a press release.

C. Edward Buffington, chief sales and marketing officer for Eyefinity, told Primary Care Optometry News that focus group participants identified Eyefinity as a preferred brand, and the company is confident that it will continue to be recognizable among optometrists.

The Eyefinity umbrella covers OfficeMate, ExamWriter electronic medical records, eBuy, eClaim, eLab, eWebExtra, Business Essentials, Business Pro and AcuityLogic.