Practice Management News

MONTEREY, Calif. — On the road to becoming vice president of global strategic marketing for J&J Surgical Vision, Nikki Sidi, MBA, has learned some lessons.

In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss ways physicians can ensure their practice’s emails avoid spam filters.

In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss tips for when and how to update a practice’s website.

Dagny Zhu, MD, and Susan MacDonald, MD, talk with Michelle T. Cabrera, MD, Himani Goyal, MD, and Nicole Fram, MD, about managing and overcoming complications in the OR, ways to instill confidence in young female surgeons and more.

In this episode, Jose O. Segura, wealth management advisor and certified business exit planner, discusses establishing objectives within financial planning and organization, how to diversify your portfolio in ever-changing markets and more.

In the 11th part of a 12-part series, Peter J. Polack, MD, FACS, offers advice for his fourth website conversion tactic.

In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, explain how to effectively organize a practice’s website content.

In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how content marketing can help promote a practice.

Vision care professionals who receive even small transfers of value from pharmaceutical companies, such as meals, gifts, and travel and speaking fees, are more likely to prescribe branded as opposed to generic drugs, according to a study.

In his 50 years of ophthalmology, Richard L. Lindstrom, MD, has seen it all.