VIDEO: Combination strategy needed to boost interest in elective ophthalmic procedures
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In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how to increase patient interest in elective lifestyle and cosmetic ophthalmic procedures now that the post-COVID-19 surge has slowed down.
According to Evans, practices should rely on a targeted strategy that combines online marketing techniques such as pay-per-click advertising with traditional advertising methods including community networking and charity sponsorships.
“Get those other brand mentions out there and build your practice the traditional way,” he said. “And that combined with the targeted digital strategy at a lower cost will build long-term [return on investment].”
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