February 12, 2024
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VIDEO: Patient-centered care may break down barriers to making sales
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WAILEA, Hawaii — In this Healio Video Perspective from Hawaiian Eye 2024, Craig N. Piso, PhD, discusses the importance of selling in an ethical and consultative way.
“People tend to become more confident with that trust when they believe that we are honest, authentic, transparent and really making recommendations with their interests primarily as the focus of what we’re doing and why we’re doing it,” Piso said.
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Source:
Piso C. You can serve two masters: Patient-centered selling in service of your mission. Presented at: Hawaiian Eye 2024; Jan. 13-19, 2024; Wailea, Hawaii.
Disclosures:
Piso reports consulting for FocalPoint Advisors.
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