VIDEO: SEO vs. brand: Know the difference when attracting patients
Key takeaways:
- Ophthalmologists should track whether they attract patients through SEO or word of mouth.
- This helps gauge the success of a practice’s online presence and marketing company.
In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss the difference between attracting patients through successful SEO vs. their practice’s existing brand.
“I think the important thing for practices to focus on is their business and how is their business performing in terms of the internet,” Evans said. “Every practice should be focused on local patients interested in procedures.”
According to Evans, keeping track of the number of local patients who find an ophthalmology practice online will help determine the efficacy of a practice’s SEO.
“What you want online is to be found by people who don’t know you,” he said. “The people that do know you and who get a word-of-mouth recommendation, those people are kind of already in your sphere of influence.”
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