December 16, 2023
4 min watch
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VIDEO: Three elements key to creating effective practice website
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Key takeaways:
- An effective practice website promotes vision and lifestyle improvements for the patient.
- Information on a website should be easy to access.
In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss three key elements to an effective practice website.
According to Evans, a website should “give patients what they want” by showing them how the practice can positively affect their vision and lifestyle.
In addition, “what you want to do is make sure every page on the site is one click away from every other page” to provide easy access to information so patients do not leave the website, he said.
Lastly, a practice website needs to be built to rank on Google.
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Sources/Disclosures
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Source:
Healio Interviews
Disclosures:
Evans reports being the founder and CEO of Ceatus Media Group. Matossian reports no relevant financial disclosures.
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